Virtual Reality


4 Reasons Virtual Reality Is The Next Big Thing

As the CEO of 3DRudder, the feet-based motion controller for VR, I meet with some technology experts and business analysts who still have doubts about the future of VR. Here are 4 reasons why VR is the next big thing.

1. The technology is here

The technology for providing you with a truly immersive experience is here. The VR headsets that will be available to the public in the coming months offer a very fluid experience thanks to the right features, from the super high resolution of the screens to the super fast refresh rate of the picture. Similarly to the iPhone someone had to think of putting it all into a nice package. Palmer Luckey, the founder of Oculus, did just that.

2. Developers turn to VR the way they turned to mobile a few years ago

I was attending a VR Meetup in Paris a few weeks ago and I paid attention to the way developers were talking. What struck me was how I could relate to when I was CEO of Netsize and the App market started to take off with the iPhone. The same words, the same energy, the same type of tech guys, and more people attending from one event to the next.

For a market to take off you need both hardware and software or hardware and content. With the developers eagerly embracing the VR wave software/content will be massively available as more VR headsets hit the market.

3. People line up to try VR headsets (and they love it)

For most people VR means VR headset such as Oculus Rift, HTC Vive… At any event welcoming the general public people line up for one or two hours to have a chance to try a VR headset. And once they have tried it, they love it and they want one. This is something you rarely see. And It sure is a sign demand is out there.

4. The main benefit of VR, immersion, is very disruptive and addictive

Technology gets adopted when the benefit is so compelling you just cannot pass on it. Let’s take the TV market. Color first, then screen size twice impacted it.

It started with B&W sets, but it took color for people to buy TV sets in mass. Then wide screen CRT came out. Only a few movie-lovers actually bought those. They were not offering significant added-value because of limited content offering, and screen size was still limited to about 32’’. It’s the arrival of flatscreen technology that brought the next wave of growth, mostly because you could get bigger and bigger screen size. The market took off with the 42’’ sets at US$ 6,000. Today a 60’’ TV goes for less than a thousand dollars. In the meantime “TV” has become a personal experience. The market for pure TV sets is even declining. But the overall flat screen market is growing.

This even larger flat screen market is actually about to get hit by VR headsets because the experience is about to become even more personal and truly immersive.

An article published in Wired was titled “Oculus Is Awesome For Games, But It’s The Future Of Movies”. I could not agree more and would add that it will impact most industries: real estate, ecommerce, military, education, entertainment, tourism… VR is the future of many industries.

VR headsets bring something 2D screens or 3D TVs have yet been unable to let you experience in entertainment: immersion. And as technology improves (the 3 iterations of the Oculus Rift tell a lot) so will immersion.

Immersion is not only disruptive. It’s addictive. Very addictive.

And VR is all about immersion. That’s why VR is the next big thing in technology and consumer electronics.

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